Easel

Overview

GitHub

Easel is an open-source social media AI agent project jointly launched by Zhejiang University's REAL Lab and Peking University's OpenDCAI Lab. It is built on Python 3.10+ and licensed under Apache-2.0. It integrates the OpenClaw Agent, account profiles, content skills, and media tools to help creators go from a single idea through trend discovery, topic planning, content creation, multi-platform publishing, and data attribution. It currently supports login, adaptation, and publishing across seven platforms: Xiaohongshu, Douyin, Kuaishou, Zhihu, Bilibili, WeChat Channels, and WeChat Official Accounts. ### Core Workflow Easel revolves around five consecutive stages: - **Discovery**: Aggregates trending searches, industry news, competitor updates, and user discussions across the web to filter opportunities suited to the current account. - **Planning**: Turns opportunities into topics, titles, scripts, and content matrices, then writes them into a content calendar. - **Creation**: Generates publishable assets such as copy, cards, posters, audio, video, and short dramas, saving outputs to the `outputs/` directory. - **Publishing**: Adapts titles, body text, aspect ratios, and media formats per platform requirements, runs pre-publish checks, and sends content to logged-in accounts. - **Attribution**: Reads performance data like views, engagement, and comments, feeding proven insights back into the account profile. ### How to Use The official recommendation is to use the Web frontend, which provides full capabilities including conversations, assets, accounts, profiles, content libraries, and publishing management. A single asset can be rewritten into different platform formats (e.g., Xiaohongshu cards, short videos, long-form Zhihu articles) while respecting each platform's formatting and character limits. All outputs are archived by project for easy revision and retries. Note that Xiaohongshu may detect automated operations, posing risks of verification, rate limiting, or account restrictions. The official advice is to use the preview feature on this platform and publish manually after user confirmation.

Q&A

Which social platforms does Easel support?AI-generated

It currently supports login, adaptation, and publishing for seven platforms: Xiaohongshu, Douyin, Kuaishou, Zhihu, Bilibili, WeChat Channels, and WeChat Official Accounts.

Should I use the CLI or the Web frontend?AI-generated

The Web frontend is officially recommended. It offers complete conversation, asset, account, profile, content library, and publishing management features, delivering a fuller experience than using the CLI alone.

Is auto-publishing to Xiaohongshu risky?AI-generated

Yes. Xiaohongshu may detect automated actions, risking verification, rate limiting, or account restrictions. Use preview and pre-publish checks, then publish manually after confirmation. Other platforms work normally.

What are the runtime requirements for Easel?AI-generated

Python 3.10 or later is required.

Where is the generated content saved?AI-generated

Skill outputs are written to the `outputs/` directory. Content, assets, intermediate files, and metadata are archived by project.

Is Easel open source?AI-generated

Yes, Easel is an open-source project under the Apache-2.0 license, launched by Zhejiang University's REAL Lab and Peking University's OpenDCAI Lab.